• Electrical problems can pose another challenge for e-marketers. India, for example, has struggled to develop digital infrastructure. Factor structures and mean importance ratings of individual selection items were compared to results in the media specialist survey. However, the results of the present study are based on the pilot study and they are primary in their nature. Marketing in the emerging market economies is somehow tricky. traditional advertisers (mainly by addressing the four issues above) is the key to the industry's growth.