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The brand has been worn by Kylie Jenner, Lizzo and Kelly Rowland and has been featured in magazines like Vogue, Forbes and ESSENCE. The Virtual Fashion Archive is a collection of archival fashion garments brought to life in new digital dimensions. View photos . Hanifa's Anifa Mvuemba Knows How To Create Hype Around Fashion In The Digital Age Her brand first launched via Instagram and has grown since 2012. “The red represents the blood, suffering and oppression that the Congolese people have gone through,” the designer tells British Vogue. Mvuemba’s fashion career began around the time of her 21st birthday, when she posted a picture of a dress she had made on Instagram. WhatsApp “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa … After a few capsule collections, and bespoke pieces made under her brand Hanifa, she decided to launch Pink Label Congo to interpret the spirit of and disparities within African culture through fashion. May 27, 2020 | ASIA MILIA WARE In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. “I really wanted to show a diverse range of models and do it a little different from what we typically see on the runway,” the designer says, adding: “I wanted to highlight the women in my life, the women that I grew up seeing and what they did, and honour them in that way.”, The Covid-19 crisis might have set the scene for Mvuemba’s showcase, but she had long toyed with the idea of a digital show – albeit without planning to stage one quite so quickly. “We create for women without limitation. Only weeks after teasing to a new collection with 3D models, the brand raised the standards with a virtual runway on Friday, May 22 streamed live from @hanifabridal. By. This is not just me reading about something or finding something online that affected me, this is actually where I’m from,” she says. Reblog. The show opened with a pre-recorded interview of Mvuemba detailing the backstory of the PINK LABEL … This might be the future of fashion shows but we must say that this fashion brand stepped up their game. 87. The voluminous Kinshasa pleated minidress – named for the capital of the Democratic Republic of the Congo – opened the show, its colours a match for those of the Congolese flag. By clicking Sign Up, you agree to our “The blue is the peace and the yellow represents the hope and future of the Congo.” The closing look – the Mài Maxi Dress – was emblazoned with picturesque landscapes, while a cargo pocket dress, ruched double denim co-ords, and a bright white skirt and cropped shirt also featured in the collection. Share. Now available in sizes XS-2X on our website. Thanks for signing up! account Our Kris Jumpsuit is perfectly draped to shape your figure and curves. Back in May, Congolese designer Anifa Mvuemba, founder of fashion label Hanifa, staged a mould-breaking virtual fashion show over Instagram Live using beautifully conceived 3D renderings instead of models. Tweet on Twitter. With a glowing bronze skin tone, the 3D model can be seen modeling the brand’s spring drops on its website and social media. 26 May 2020. 172. Tracy - May 24, 2020. Tweet. The digital runway show featured ghostlike 3-D figures strutting sinuously down the runway in the collection. Blowing everyone’s mind in the midst of global conversations around the future of fashion, Anifa… Watch Hanifa’s Digital Fashion Show. Terms of Use and Privacy Policy. Anifa’s groundbreaking showcase was met with deserved praise. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Her latest Hanifa collection, Pink Label Congo, debuted via Instagram Live using 3D models, who emulated the hip-swaying swagger and full-bodied beauty of Black women. The gentleness, beauty, history, poise, majesty, strength, power, and hope of the Congolese spirit inspired this collection. Mvuemba released the latest collection for her fashion brand, Hanifa, on Instagram live on Friday. On the eve of Eva … The contemporary line was inspired by her … To push the digital designs even further, Hanifa will premiere an Instagram livestream on its official page showcasing the new Congo-inspired Pink Label Capsule Collection. When creating … Fashion; Hanifa’s 3D Digital Fashion Show Just Changed the Game. Ver esta publicação no Instagram. With sales predicted to be down by millions, large and small designers are finding ways to drive their brand. Hanifa’s digital fashion show was innovative, inspiring and bar-setting– all with the underlying call to action to support ongoing struggles in Mvuemba’s home country, the Democratic Republic of Congo. “The digital show was something I wanted to do, but it wasn’t until the pandemic when I realised it was perfect timing [for it],” says Anifa, who explains she had been working towards a show at New York Fashion Week in the autumn. Share. The show started with the designer speaking about her journey from Hanifa’s official launch in 2012. From ELLE. I found that the 3D world gave me a place to innovate,” exclaimed Mvuemba. On Friday, May … Info. Thanks for signing up! “The feedback was so awesome that I started to do custom orders for friends and family, and then that turned into me having a full blown mini-collection,” she says. Both Hanifa's virtual fashion show and the effects of coronavirus around the world have many style experts and buyers contemplating what the fashion world will look like once the pandemic subsides and the industry is able to return to something that resembles normal operations. Thanks for signing up! On Friday night, May 22, the internet belonged to a black woman. Many have been wondering how the coronavirus pandemic will ultimately affect the fashion industry and the bi-annual shows. The choice of model-less pieces give the show a clean, simple yet groundbreaking … We love when brands push the envelope – and Anifa Mvuemba, the innovative mind behind cult favourite Hanifa is known for doing just that; from experimenting with 3D models and draping, to hosting her first digital fashion show, this award winning 29 year old designer continues to inspire. Hanifa’s 3D Digital Fashion Show Just Changed the Game. Hanifa is a Congolese fashion brand by designer Anifa Mvuemba and its Pink Label Congo collection made an interesting debut on Instagram. On Friday, May 22, the Congolese designer of contemporary brand … The show will take place place Friday, May 22nd, at 7 p.m. For more information visit here. This COVID-19 crisis has thrown the fashion industry for a loop. On the day she unveiled her collection, some 10,000 fashion fans tuned in to see the live stream. Sign up for updates. The show was an unprecedented global hit, both on social media and in the mainstream press — … Elle. Anifa Mvuemba might have come up with an answer. “For obvious reasons, and because the industry is shifting, I was like, ‘Screw the fashion calendar, we’re going to show now.’ I gathered a team together and we got to work.”. The Virtual Fashion Archive. What does it feel like to be a social media sensation? “I think it was really important to do it that way because I am from Congo, so naturally this is my connection to this cause. We bet you will love to see this. Sign up for updates. Over 60 per cent of the world’s cobalt  –  a central element in lithium batteries – comes from the Congo. “I knew it was going to be good, but I didn’t know that the reaction was going to be what it was,” she says, explaining that the internet splash she made was not pre-meditated. | Inseam is 34”-35.5”, A post shared by Hanifa (@hanifaofficial) on Mar 26, 2020 at 10:59am PDT. She’d been working on her line Hanifa for eight years but had never held a runway show — maybe it was time. The D.C.-based brand is taking it up a notch. In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuembais at the forefront of changing the game. When you scroll through the Hanifa catalog, you’ll see a pleasant mix of vibrant hues and mod fabric selects. HANIFA- 3D Digital Fashion SHow | Pink Label Capsule Collection0 A Tribute to African Seamstresses . Skip to 2:19 to start! Photo credit: @hanifaofficial - Instagram. We Found Something Perfect For Literally Everyone On Your Ho... ‘Pose’ Star Indya Moore Launches TranSanta To Send Gifts... Lala Anthony Is Showing Off Red Hair For Winter. Hanifa's 3D Digital Fashion Show Just Changed the Game. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring. Courtesy of Hanifa As the live stream launched, a count down loaded, and the room filled with viewers. Amid the usual Instagram DJ live … Hanifa hosted a virtual fashion show using 3D models. The Virtual Fashion Archive. From the whimsical … The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they … “I don’t even know what we were thinking… We were just being creative.”, Over 60 per cent of the world’s cobalt  –  a central element in lithium batteries – comes from the Congo. Thanks for signing up! American fashion brand Hanifa launched its latest collection in a spectacular 3D show last week. Will Coronavirus Fundamentally Change The Fashion Show Model Forever? In a move that garnered much praise, last month, Hanifa designer Anifa Mvuemba threw a 3D fashion show. At … Nerisha Penrose. MilosNik - May 24, 2020. Share on Facebook. On Friday (May 22), designer Anifa Mvuemba singlehandedly changed the fashion game. Twitter. our holiday processing times are within 5-12 business days. While global fashion houses scramble to innovate in the wake of COVID-19, Anifa Mvenmba of Hanifa Official stayed ready. Pinterest. The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they moved on invisible figures. Essentials just got a lot better. Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. 0. Facebook. In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. Though no models were visible, the effect was undeniably one of female power and strength. The impact on the country and its people has been immense: the air and water is polluted with toxic chemicals, and children as young as six have been put to work in mines. Pyer Moss Announces Plans For A Drive-In New York Fashion Week Event. When the stay-at-home orders took place, contemporary women’s ready-to-wear line Hanifa started testing out 3D models on social media. Hanifa's 3D Fashion Show Sets the Pace for the Future of the Runway. The Virtual … This innovative 3D approach creates a synergy between the chic aesthetic Mvuemba provides. Hanifa's 3D Digital Fashion Show Just Changed the Game “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” By Asia Milia War e May 23, 2020 Share. Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. Mvuemba had prefaced her showcase with a series of clips highlighting the impact of mining in the Democratic Republic of the Congo, an issue Mvuemba was keen that her designs should reflect. One such change that is already taking place, thanks to Hanifa, is the move to make fashion shows more accessible by using 3D digital models to launch new collections online. On May 22, she premiered the collection, called Pink Label Congo, on Instagram Live. By. menu. The 8 piece collection certainly did give us bridal … More. Hanifa and Natasha Zinko’s digital campaigns signaled a paradigm shift already underway in the industry, with creative producers and fashion maisons using CGI, 3D design, and technologies rooted in gaming to try and reimagine the fashion show, long considered a crescendo of the fashion designer’s creative process. Sign Up. Saint Laurent Is The First To Cancel Its September Fashion Show – Who Will Be Next. 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