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It’s a mindset, a way of thinking that your business needs to embrace fully for it to work. Businesses are catching on that AI can drive profitability in radical new ways and as a result, interest in artificial intelligence is growing exponentially. 84 percent admits that user-generated content influences their buying decisions. Digital transformation will gain momentum in 2019, and trends like IoT, edge computing, and AI could affect an organization's success and profits. Current trends suggest they will. This will be driven in part by the rising popularity of smart speakers. 56 percent believe that the impact is significant. We have seen a shift away from vanity metrics like followers and reach, and a move towards quantifiable metrics such as engagement and sales. Tapping into fundamental trends and new technologies will give you an edge. Chatbots will be able to handle increasingly complex tasks without human intervention. In the US alone, 47.3 million adults had access to one of these devices in Q1 2018. Snapchat’s Bitmoji and its 'Shoppable AR' feature are already giving advertisers new opportunities to connect with young audiences. And while they do that, they also need to keep track of the big picture. At every step in your brand journey, your customers should feel like they are walking a single, coherent path. Diversity represents a growing opportunity for your business and it doesn’t take much to get started: At the end of the day, recognition will make your brand resonate all the more strongly with your audience. So start counting down to the release of the first 5G devices, and get ready for an exciting year in UX and design. Engagement is a two-way street, and businesses who invite the dialogue will have a bright future ahead. For designers, this means that elements such as animation and video can be used to create a dynamic and interesting UX. What makes growth hacking such an essential trend in digital marketing is its ability to cut through traditional silos and combine various aspects of your business into a single user-oriented objective. And as a visually-oriented platform, Pinterest has seen visual search skyrocket over the past year, with its Lens tool now racking up 600 million searches each month. 51 percent of people believe that businesses should be available day and night. Unobtrusive techniques like these align more closely with consumers’ preferences and are expected to; it's in the years to come. Influencer marketing. 9. Slow speeds meant that designers had to keep things basic in order to fulfil the expectations of the user. We have already discussed how your business can prepare itself for the GDPR, but privacy protection is more than a legal commitment. In fact, customers are starting to expect nothing less. Immersive … The rewards of growth hacking go hand in hand with your ability to adopt an agile mindset throughout your organization. We are visual creatures, after all, and we long to interact with the digital world in a way that feels as natural as our real-world interactions. 85 percent do not recognize themselves in the images that are presented to them. 2018 has seen the rise and fall and rise of influencers across social media. While digital transformation efforts in Japan have been ongoing for a few years now, we expect that digital transformation will be one of the major imperatives in 2019 for many companies, especially those in more traditional industries that have finally come to terms with the need for digitization. But changing consumer attitudes and the way search engines and social media platforms are approaching visual search make this trend a force to be reckoned with – especially in e-commerce. Mobile-first marketing shouldn’t replace conventional efforts – it should absorb them, creating an unbroken string of mobile-friendly touchpoints that add genuine value to the lives of your clients and prospects. It’s fair to say that stories have taken social media by storm. Following on from part one, our digital and comms experts continue to share their top predictions from 2019.. User-generated content will increase and evolve. Social customer care is hailed as the next evolution of digital marketing. Meanwhile, Airbnb used a similar approach to increase user signups and bookings by 300 percent. Apart from the theories of the Digital Marketing trends in 2019, one should get into more in-depth insight to perform the implementation part. A whopping 87 percent of B2B marketers struggle to create content that resonates with potential clients. Can you picture it? This all reduces the cognitive load on your marketing talent, freeing their minds for more creative and strategic thinking. Innovative technologies are changing the nature of retail, both online and offline. Earlier in 2018, Google rolled out mobile-first indexing. Our research also shows that 48 percent of consumers have exited websites and ventured to other businesses because the content was poorly curated. Previously, simplicity was key. And that means creating a strong foundation for digital identity management. This year we have seen huge strides towards eradicating fake followers with various new initiatives by the leading social platforms. Sam Saltis. Accenture’s research shows that 91 percent of consumers prefer brands that remember who they are, recognize their interests and offer recommendations that are relevant to them personally. Digital marketing has changed the way we all engage with prospects and customers. And privacy concerns alone are not hurting the chances of personalization. Stories and live video have taken social media by storm. In that light, finding a place for chatbots in your digital strategy is less a leap of faith and more a step of certainty. They move freely between channels and increasingly expect businesses to keep up with them. 83 percent of consumers are perfectly willing to share their data if it will get them a more relevant, personalized experience. So, where next for web personalisation? If you had to pick sides in the digital revolution, the smart money would be on visual content. The interesting thing about this long-tail keyword research is that it allows you to better understand the user’s intentions and therefore optimise your content according to their specific expectations. All these innovations have an air of experimentation about them, but that’s exactly the point: they show us what can be done when businesses decide to weave AR and VR into their digital marketing. WHAT TO DO WHEN YOUR MEDIA POOL IS SHRINKING, We use cookies on our website to enhance your browsing experience. Few trends are expected to change the face of digital marketing as significantly as voice search will over the next few years. The research looks at the most significant digital-related trends that are driving marketing and These numbers clearly show that inclusive marketing doesn’t only make sense on the human level, but on the business level as well. Where they once indexed the desktop versions of websites, the search giant will now increasingly index mobile versions. Providing this level of seamless interaction and personal recognition will be part and parcel of competing in the 21st century. Here are the first five. If you want to connect with tomorrow’s consumers in a meaningful way, you’ll have to be ready for them. As 5G begins to roll out, users will be treated to speeds they’ve never known before. And now you have an opportunity to combine that power with the endless possibilities of the digital revolution. By using headlines with provocative words or placing a ‘mind-blowing’ picture with an article, media are encouraging us to click on the link. 90 percent of social media users have used social platforms to interact with brands and 63 percent expect companies to provide customer service on social media. Personalized mobile ads, cross-channel mobile messaging and mobile-first content are key ingredients. In a nutshell: Communication is becoming more complex, more digital, more "niche", more dialogic - and thus more exciting. Obviously, success stories like these are the stuff of legends. And thanks to the introduction of adblockers for mobile and desktop browsers, they don’t have to be. User experience has always been at the heart of mobile design, but in 2019 we expect to see UX reach new heights as the possibilities for daring design and exciting features grow. Technology is simply forging ahead coming on leaps and bounds from the previous few years, and if we haven’t reported on it before, then it’s likely not even been invented yet. Failure to request explicit consent or to provide transparency and adequate privacy protection will increasingly be met with heavy fines and other penalties. And if you ever need more hands-on assistance, all you have to do is ask. Change is in its nature. It has taken over the web thanks to its ability to engage and captivate audiences and communicate value efficiently. Looking at the global LGBTQ community, we see a similar picture. Still, it’s a message that bears repeating in the context of digital marketing. The format creates a binary opportunity for marketers that will prove impossible to ignore in the coming years: capitalize on social media stories via advertising or create bite-sized experiences of your own. Viewed at the global level, that number rises to 2 billion. Digital experiences, it seems, are not moving in the desired direction. Among other uses, Google Lens combines the power of computer vision with Google’s algorithms to help users find products that match their personal style. IT Infrastructure And Digital Workflow. These are clear signals of opportunity. Meanwhile, Pandora’s box has been opened, the likes of Amazon, Apple, and Microsoft are evolving to meet the growing demand for voice-enabled devices. If you want to seize the opportunities of the digital economy, you must also address the threats that come with it. With these new trends, you can easily attract the targeted audience. This is where influencer marketing enters the picture. Multiyear system implementations enable new … This trend is all about working smarter, not harder. It’s a clear indication that tomorrow’s consumers prefer a different type of conversation, one where immediacy, convenience and personal relevance prevail. Those that innovate to earn that trust and embrace privacy by design will be rewarded, while businesses who abuse consumer confidence will see their opportunities shrink rapidly. Video may well prove to be the defining trend in digital marketing for the next several years. Digital marketing is certainly no exception to this trend. The digital world is always in flux. By Dave Chaffey 08 Jan, 2019. With 330 million users, Twitter only managed to grow 4 percent over the past year. Meanwhile, the size of the global marketing automation industry is expected to double over the coming years, from $11.4 billion in 2017 to $25.1 billion in 2023. Today, over 5 billion people own mobile phones – and more than half of those devices are smartphones. This means mobile-friendly content will perform better in search engines than content optimized for the desktop, adding extra urgency to mobile-first marketing. What’s more, that statistic is on the rise in every region we surveyed. Your web experience will be filtered to match, for example, your age, location, gender and buying/browsing habits. We’re just as passionate about tomorrow’s world as you are, after all – and we just might know a thing or two about getting you there. All things considered, it’s no wonder that 24 percent of marketers plan to include messaging apps in their content strategy. These trends will help you optimize your strategy, seize new opportunities for growth and reach out to your target audience more effectively. Their consumer journeys are likewise diverse and multifaceted and they are more likely to make mobile purchases. Some simple statistics for you to consider: women make up 49.6 percent of the global population, and yet only 37 percent of the people in ads are women. Digital Collaboration Trends for 2019. Modern consumers want seamless experiences and 87 percent believe brands should put more effort into creating them. Author: admin Published on: January 7, 2019 Published in: in2blog. For example, Google now uses a different mix of algorithms for each individual search, greatly enhancing the specificity and relevance of users’ results. In 2016, Accenture already reported on the potential bots held for customer service applications: with proper design and implementation, digital agents were capable of satisfactorily resolving 80 percent of chat sessions. Instead, they will ask their trusty voice-enabled devices to do it for them. Digital marketing altogether with Search Engine Optimization with new tactics are required for a successful visual search campaign. You can then update your LinkedIn sign-in connection through the Edit Profile section. Given the choice, 49.4 percent of users would rather use social messaging apps to interact with businesses than talk on the phone. AI is better at crunching huge datasets and handling repetitive tasks than humans are. Millennials seek social proof. 3. Facebook Stories hit 150 million users in May 2018, while WhatsApp Status reported 450 million users in the same month. Read them here, 10 digital and communication trends for 2019: part one. Pop-ups and disruptive advertising are out. The first name is required and cannot be empty, The last name is required and cannot be empty. 1. Additionally, companies that publish more than 16 posts every month receive 3.5 times more traffic and 4.5 times more leads than companies that publish 4 posts or less. The trend toward omnichannel solutions is a strong one, especially among global retailers. Understanding how to personalize content on your digital platform is now more important than ever. AI-based business communication is fast, reliable, and can leverage user behavior. And what’s more, the bots are convincing enough to hide in plain sight while they do this: 63 percent of users have no idea that they are using AI tools. Weave a narrative that captures their imagination and guides them toward your brand across the ever-growing ocean of content. Pop-ups and disruptive advertising are out. Loves all things SaaS, technology, and startups. Growth hacking is rapidly becoming a focal point for companies of all sizes. Taking a leaner, meaner, more collaborative and more experimental approach to digital marketing isn’t just for lean startups or tech juggernauts anymore. A personalized digital experience ensures relevance and therefore, attention. Fortunately, artificial intelligence opportunities abound and new technologies can be implemented relatively easily. But the platform is not the fastest grower. Explore our Digital Marketing Strategy and Planning Toolkit. In November 2017, Instagram Stories had 300 million active users – more than Snapchat’s entire user base. With new trends coming in, there are innumerable ways by which business enterprises can attract more consumers and provide them with satisfactory services. ✕, 20 to 25% of current searches are done through voice search, 40% of adults perform at least one voice search per day, 50% of searches will be performed vocally by 2020, Want to see the next five trends for 2019? To achieve organizational goals, communication leaders have identified three critical priorities for 2019: Drive employee engagement and alignment; Develop content strategy and message management; Overcome digital communication challenges Time and creativity are finite resources. This raises new challenges for marketers, who must learn to communicate effectively with these devices without alienating human visitors in the process. The trend toward storytelling in digital marketing isn’t that brands have suddenly remembered that stories exist. There are now more than 4 billion internet users worldwide, each spending an average of 6 hours online every day. Cloud services. The number of visual categories available to advertisers has likewise exploded. The days of scattershot mass marketing are numbered. Will consumers be prepared to give up more of their data for a more streamlined experience? After all, 71 percent of consumers say they are likely to recommend brands to others if they have positive social customer service experiences with them. As messenger applications become ubiquitous, consumers are expecting their favorite brands to follow their lead. In 2017, the platform rolled out new advertising features to support targeted messaging campaigns. Consumers don’t want to be boxed in by predictions. Of course, with all of the above, there are massive questions surrounding privacy. In fact, the average real-world download speed for 4G is 20Mbps, whilst 5G flies ahead with over 10Gbps. Businesses must develop robust multi-platform content strategies that are varied and diverse, allowing for consistent communication with online audiences on a regular basis. Tereza Urbankova, Head of Global External Communication, Animal Health, Boehringer Ingelheim. Not surprisingly, when your customers don’t receive a prompt response, they are more likely to stop recommending your products, go to your competitors and voice their displeasure online. But regardless of your angle, the impact will be dramatic: stories are up to 22 times more memorable than the bare facts. Identified by Google as a new development in consumer behavior, these micro-moments challenge brands to deliver marketing messages to their target demographics in an extremely short timeframe. For other platforms, growth has flattened out. Instead, use stories to create clarity for your target audience. And as society becomes more diverse, your avenues for building relationships diversify also. Whether this leads to Amazon ‘destroying traditional brands’, a claim made by NYU professor of marketing Scott Galloway in 2017, remains to be seen. These insights will help you optimize your strategy and greatly increase the impact of your marketing efforts. Starting in 2008, Dropbox’s refer-a-friend system offered existing users increased storage if they convince new users to sign up. Modern audiences crave a more personal touch. The word count for top-ranking content has been climbing for years, both for desktop and mobile users. Not only can consumers expect to spend less time trawling through irrelevant content, but businesses can expect increased revenues (eCommerce stores using personalisation are already reporting a 94% increase in conversions). This trend toward brief interactions has massive implications for the future of digital marketing. It’s no secret that Accenture is committed to inclusion, diversity and equality  – not just in our organization, but in the global society as a whole. With 90 percent of businesses estimated to use social media for customer service by 2020, it makes sense to start learning as quickly as possible. 46 percent of them rely on social media to guide their online purchases. In the United States, 84 percent of display ads will be programmatic by 2019. 47 percent of consumers are now willing to buy items from chatbots. 68.5 percent of professionals in the field report that marketing automation improves targeting. It’s a gradual change, but a meaningful one. Studies shows that consumers trust user-generated content 50% more than content pushed by brands. And embracing it will help your business forge enduring relationships with rewarding new audiences. ... For our client funny-frisch we are looking for the Insider-Chip of the Year 2019. Target audiences for e-mobility and automotive digital tech require a fresh communication approach – they want to read stories that align with their lifestyle rather than product traditions and polished brand coverage. 80 percent of marketing automation users saw the number of generated leads go up, and in close connection to that, 77 percent recorded an increase in the number of conversions. People are now less interested in huge celebrity influencers that offer exposure but not engagement. Now, visual search as a concept is not necessarily new. Today, 40% of adults perform at least one voice search per day, and it is estimated that nearly 50% of searches will be performed vocally by 2020. Even with employees not present in the same physical spaces, communication is still possible. 90 percent of consumers expect consistent interactions across all channels. Now, with 3.7 billion active users worldwide, mobile devices account for 52 percent of all internet traffic. To avoid this, companies are increasingly integrating social customer service data with their existing CRM solutions. ... and that use is likely to continue growing for digital marketing in 2019. Instead, it’s the personalization strategies themselves that need to change. Put plainly, mobile devices are responsible for more than 34 percent of all online retail purchases. But understanding how they mesh together and complement one another is even better. Technology is evolving, customer/brand relationships are changing, and the battle to stand out in a hyper-connected world continues. In that same period, Instagram grew 30 percent, leaping from 600 million to 800 million users. AI communication is bound to replace at least 50 percent of human communication jobs worldwide in the coming years. But with many new developments on the horizon, your marketing strategy will have to take a comprehensive approach to voice search if you want to stay part of the conversation. 60 percent of creatives were forced to abandon great ideas last year because they lacked the time to pursue them. The 2019 Digital Trends report, produced by Econsultancy in partnership with Adobe for the ninth year running, is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. Here are the latest trends to follow this year! This can be explained, first of all, by a huge number of constantly improving methods of cyber-attacks, which literally stirred the public during this year. And Volvo has leveraged Google Cardboard to take prospective customers on virtual test drives. Handling the data isn’t the problem either. Many businesses have a similar strategy: draw the potential buyer to the website with an emotional headline that promises the new product or service will “CHANGE YOUR LIFE!”. Ever since we started painting our stories on cave walls, their impact and staying power has quite literally been legendary. Digital Marketing Trends to Watch for in 2019. The K-Trends 2019 at a glance: Sophisticated communication recipes are increasingly contributing to corporate success. The rise of Google and Amazon have brought voice search devices to millions, which enable you to search and order products with your voice via digital assistants. All aimed at ensuring authenticity and honesty in the value an influencer can provide a business. We will update these trends as new developments arise, ensuring you always have direct access to the insights you need to prepare for the future of digital marketing. I was searching for marketing trends I can utilize for my clients in the next year and this is perfect. With these facts rooted, here are some of the trends I foresee see in the digital communications space in 2019. Accenture Training Centre in the Netherlands, more than 4 billion internet users worldwide, a billion hours of YouTube content each day, $1.474 trillion in sales revenue in 2017 – up 16 percent from the year before, mobile internet use first surpassed the desktop, mobile devices account for 52 percent of all internet traffic, Earlier in 2018, Google rolled out mobile-first indexing, 34 percent of all online retail purchases, the global cost of adblocking was estimated at, The online advertising game needs to change, that their aggregate annual income is expected to reach, 80 percent of them always have a smartphone by their side, 84 percent admits that user-generated content influences their buying decisions, The most important influencer platform in 2018 is, which technologies your business should explore, only 34 percent describe their strategy as effective, more than 100 million hours of video every day, YouTube boasts 1.5 billion logged-in users per month, product or service videos before making a purchase, 56 percent of all videos published in 2017 were less than two minutes long, do not recognize themselves in the images, annual spending power of LGBTQ consumers at, Trust will be a significant motivator for the consumers of the future, Facebook is leading in absolute numbers, with over, rather use social messaging apps to interact with businesses than talk on the phone, Machine learning can help predict what your customers want, 47.3 million adults had access to one of these devices in Q1 2018, solutions like Google Duplex will unburden us of routine tasks, finding a place for chatbots in your digital strategy, Edge computing allows businesses to process information faster, Engagement is a two-way street, and businesses who invite the dialogue will have a bright future ahead, 60 percent of creatives were forced to abandon great ideas last year, 64 percent of businesses that implemented marketing automation, 80 percent of marketing automation users saw the number of generated leads go up, we long to interact with the digital world in a way that feels as natural as our real-world interactions, giving advertisers new opportunities to connect with young audiences, Gap has developed an AR app called Dressing Room, Video content is projected to account for, Almost 50 percent of all internet users look for, 53 percent of people would like marketers to. 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